Companies Must Step Up as Youth Seek Out “Green” Jobs: Accenture

Accenture Research study indicates that 77% of Asia Pacific youth aspire to work in the green economy within the next 10 years

SINGAPORE; Apr 20, 2022 – Three out of four young people in Asia Pacific aspire to get a green job within the next decade, outpacing youth elsewhere in the world in gravitating towards careers – and organisations – that have an environmentally sustainable agenda, according to Youthquake Meets Green Economy, a new research report by Accenture (NYSE: ACN).

In a landmark study of 29,500 youth aged between 15 and 39, in 18 countries, 77 percent of respondents in Asia Pacific said they aspire to work in the green economy in the next decade; a little more than half (54%) even think they will accomplish that goal within five years.

“There is every indication that the region’s youth are especially enthusiastic about making a positive environmental impact and working for organisations that demonstrate a real commitment to sustainability. The challenge is now for companies to move quickly enough to appeal to this talent and design jobs that allow youth to make a lasting difference,” says Gianfranco Casati, CEO for Growth Markets at Accenture.

According to Accenture’s modelling of job creation, it is estimated that the number of green jobs in Australia, China, India, Indonesia and Japan could grow by 62%, reaching 32.6 million, by 2030. More than 12 million jobs are expected to be in the area of transportation, and almost 10 million more jobs will come from increasing the supply of low-carbon electricity, especially in the form of renewable energy.

“Many companies have started by making public commitments to sustainability. Now they have to execute by prioritizing green economy activities: the kind that has a primary purpose of protecting or restoring the environment while creating new employment opportunities,” Mr Casati added.

As the demand and supply of green jobs continue to grow, companies need to be aware of three imperatives:

Companies that rise to the challenge of meeting these imperatives will not only create the jobs that young people aspire to, but also secure their own place in the green economy.

Youthquake Meets Green Economy is based on three streams of research aimed at surfacing the aspirations of young people; where the opportunities lie for green job creation; and how companies are attracting young people into the green economy of the future.

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